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How to Leverage Mobile Phones in Classrooms

Ever since the mobile phone started reaching young hands, most educators think that the wandering minds of a typical tween cannot handle its distraction. However, there is an increasing number of people who believe that cell phones can help the teaching process along considerably. Lisa Nielsen, co-author of Teaching Generation Text: Using [...]

Six Universities that Are Getting Mobile Apps Right

Modern tech adopters commonly perceive higher educational institutes as dinosaurs among them. Research says that at least two out of three Americans connect to the internet via a mobile device. This trend reflects heavily in the higher education industry as colleges play catch-up with the consumer experience. About 83 percent of college campuses [...]

Eight Tips to Help You Manage Technical Debt

A technical debt is probably every software team’s biggest nightmare. To the uninitiated, it is a programming concept that refers to the extra development work on hand when the code becomes too hard to change. Simply put, as you begin with a single change in a complex code, other coordinated changes crop up simultaneously in other parts [...]

Google Analytics Hacks You Wished You Knew Earlier

The social media is a translucent behemoth that continues to overwhelm digital marketers since it became popular a few years ago. The return on social media marketing is not so easy either, mostly because we don’t really know what tools to use. As the Internet’s role in marketing grows, quantifying social media ROI is becoming essential. [...]

5 Reasons Why Enterprise B2B Companies Cannot Survive without a Great Digital Customer Experience – Guest Blog

Having a great product or service is a good start, but it’s not enough to keep your audience engaged in today’s competitive digital marketplace. For your business to survive, you need a great digital customer experience to add to your product. Otherwise, it’s only a matter of time before B2B consumers start flocking to competitors in [...]