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10 Tips To Make The Next Great App

Randy RayessRandy Rayess

In a world, thriving with the power of IoT and wearables, we see countless new apps surfacing every now and then. With such a huge number to compete against, it takes great strategy and thinking to position your own app in the market and stay relevant. For this reason, here are some tips on how to get started with your app:

  1. Compatibility With All The Platforms: Entrepreneurs are now opting for mobile-friendly versions of their websites to create apps that actually add to their customer base. With such a fierce competition, it is important to have fluidity to stay in the game. It is vital to have your app compatible with the most popular platforms such as iOS and Android. Right coding coupled with the latest API support will enable your app for high performance. For beginners, you can start out with a small version of your app and test it out on a single platform and then expand it out for multi-platform app development.
  2. Plan for the Offline Experience: It is gradually becoming a trend to gear up your app for offline experience. You can enable your app to pull from many sources and sync up with Wi-Fi for when it goes in offline mode later. This comes in particularly handy when the user is travelling or at the end of their monthly data cycle. There are several apps available which work quite well even during offline mode like FeedMe, Amazon Kindle, TripAdvisor Hotels Flights, Google Drive, Google Maps etc.
  3. Design For Dummies With Ease of Use: Even though most of the mobile owning population have converted to smartphones, that doesn’t mean they are well educated and adept in using them. A major factor that plays a big role in the popularity of your app is its usability and simplicity. It is extremely important that you design your app for dummies. Even a non-technical person should be able to go through it with ease and find what they are looking for without taking much time or effort. You can let a non-technical person check out how your rough designing works and make it more intuitive and easy to use with clear buttons. New users tend to drop off if they find the design too tiresome or complicated to use.
  4. Add Allure and Responsiveness To Your Design: For a world steadily advancing towards advanced IoT, there are several kinds of devices like smartphones, wearables, tablets etc. which connect to the internet. For targeting a wider base of audience, it is important to embrace all these platforms and make your app adaptable to all of these devices. Also, Android owners use their device differently than iPhone owners. Make sure your design principals match the operating system you are designing for. You can also use grids to make the design more consistent throughout all the pages and create visual connections across the app.
  5. Never Stop Investing In Your Product: A huge amount of effort goes into building a great product. But it is also true that most of them are not going to be one-hit wonders. There are going to be times when the revenue isn’t pouring in or user acquisition isn’t going as predicted. It is important in such times to not stop investing in your product. It is crucial to pay attention to your product. It is vital to understand that having something that customers need and want to use is where everything begins and ends.  A great product will always attract an audience and will last in time, so the constant attention and improving will pay back. The biggest mistake you can make is creating it and letting it go. The best practice would be to be aware of its flaws and feedback and build upon it incrementally.
  6. Experiment More With Your Ideas: There might be many ideas for your app doing rounds in your mind. It would be great if you could experiment with multiple possibilities before setting on one. The best way to do this would be try to create technology in your application that will permit you to “split” your customers, so you can run tests to small portions of the population without jeopardizing the proven functionality. Now you can test each of them with a chosen set of customers with certain features or changes that you would like to implement. If you deliver functionality that is not fully backed, customers will complain publicly which can lead to hoards of negative reviews and eventual death of your app. It is important to achieve continuous innovation with a proper approach in the interest of your app and its users.
  7. Set One Goal And Go For It: One of the biggest jeopardies that occurs while making an app is trying to fit too many features onto one small screen. The app  should have a clear sense of direction and purpose. Be a hundred percent clear in your mind about what it is and direct the user towards it. It is not prudent to present the user with several options and hope for them to pick the right one to proceed with. It would be best to optimize your app with experience for ONE purpose. Always remember, the narrower the goal is, the more chances your app will have.
  8. User Experience and Retention: Users love simple, professional apps. Make sure to have a smooth and effortless feel about your app. Be transparent about features, monetization plan or in-app purchases in the description page about your app. Don’t put too many ads or place them wrongly or this will end up annoying your customer. Be balanced about the monetization scheme during an update. Keep track of the improvements needed but do not update too often or without a reason. Provide great support and respond to customers via emails or comments on the app store. Use simpler logins such as Facebook or eMail accounts Login.
  9. Marketing and Customer Acquisition: Take great screenshots highlighting best instances to make up for a great presentation on the app store. Have a infomercial or a small video for your app in the app description. Have a look at the top similar apps and emulate their keywords and descriptions, but keep yours unique. Integrate analytics in your app to keep track of the performance. Create social pages on every major social site and update them frequently. Have many quality sites backlinking to your app for better ranking. Use services such as AppShout! to get featured. Find a distribution engine that works like partnerships, media buying, SEO or have an inherent viral component for your product.
  10. Know When Things Are Not Working: It takes a great deal of time, money and effort to build a product. It is quite natural to get attached to the plan, given the hard work and ideas that went into it. But it is also important not to get too carried away with the development process and analyze the state of the project. The aim is to be bold enough to back new, promising ideas, but smart enough to pull back when something isn’t working for continuous growth. It is important to acknowledge the failures and get the right people to to solve the problem in time by continuously monitoring the product and looking for areas of improvement.

CoFounder at VenturePact Passionate about software, marketplace startups & remote work. Previously at SilverLake Partners, Ampush and Wharton.