With the world getting more competitive day by day, it is hard being an entrepreneur, especially for a startup. The process does not terminate by just making your business idea relevant rather it’s a continuous cycle of drawing in the crowd’s attention and keep them wanting more. There are several things to solidify your presence in the market, but any business, big or small, needs to abide by these three basic growth hacks to get by and increase its conversion:
- Content Marketing: For establishing your presence in the market, it’s important to attract, target and engage your customers. The foremost strategy should be to connect with them and build a link. This is where content marketing comes in. Having a blog with regularly posted articles reflects your expertise and conveys meaningful insight. But you’ll need to write your content with potential buyers and influencers in mind. In the long run, this will improve your website ranking. You can also guest blog to attract additional visitors from other popular sources and widen your customer base and brand awareness. A great blogpost would be unique, contain material relevant to the target audience, have discretely placed visuals and will be well researched with references to popular websites to support it.
- Website Architecturing and SEO: Most of the times during product planning and development, its search engine optimization takes a backseat. If you are planning to run a successful running business, you’ll have to gorge out ways to make it discoverable, it’s as simple as that. To handle the page indexing, you’ll have to check your robots.txt file and robots META tags. These files are used to restrict Google’s access to the pages on your website. A great UI and easy navigation will improve customer experience. A responsive design will be an excellent way to let the customers access your website through any device. Make sure to have the content oriented towards the end users. Your website architecture and XML sitemap needs to be flawless. If you want to appear better in the local search results, you can go for local domain names like .uk, .co etc. For internet based or multinational company, you can opt for root names like .com. Have your content and blogpost strategically created focused around high traffic keywords and phrases in order to let the users find you. You can know more about keywords and their trends by using Google keyword planner. Having keywords relevant to your business or conveying the semblance of your objectives can be a great way to get discovered.
- Social Media: The last decade has seen the rise of various social media platforms who not only see a great traffic themselves per day but also allow companies to publish and advertise their products. Having a company page on them and regularly updating them is a great way to divert traffic to your own host site via these popular platforms. They make for an excellent way to engage your potential audience. You can share blog posts, infographics, product updates and company activities that’ll surely help in boosting your reputation. If you are willing to shell out some money, you can even promote your page and opt for amazing ad-targeting options offered by platforms such as Facebook, Twitter, LinkedIn etc. They offer powerful targeting options, like workplace targeting, custom audiences from email lists, phone number lists, app IDs and website visitors and lookalike audiences.